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跨国公司管理PPT第一章_图文

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Global Business Management Evaluation only. eated with Aspose.Slides for .NET 3.5 Client Profile 5.2.0 Copyright 2004-2011 Aspose Pty Ltd. 跨国企业管理 McGraw-Hill/Irwin Copyright ? 2009 by The McGraw-Hill Companies, Inc. All rights reserved. Chapter 1 Evaluation only. Globalization eated with Aspose.Slides for .NET 3.5 Client Profile 5.2.0 Copyright 2004-2011 Aspose Pty Ltd. 全球化 1. Introduction eated In the world economy today, we see ?a shift away from self-contained 自给自足 national economies with high barriers to crossEvaluation only. border trade and investment ?a move toward a .NET more integrated global with Aspose.Slides for 3.5 Client Profile 5.2.0 economic system with lower barriers to trade Copyright 2004-2011 Aspose Pty Ltd. and investment ?about $3 billion in foreign exchange 外汇交易 transactions taking place everyday ?over $12 trillion of goods and some $3 trillion of services being sold across national borders ?the establishment of international institutions 1-3 1. Introduction The effects of this trend can be seen ?in the cars people drive ?in the Evaluation food peopleonly. eat eated with Aspose.Slides .NET 3.5 Client ?in the jobs for where people work Profile 5.2.0 Copyright Aspose Pty Ltd. ?in the 2004-2011 clothes people wear ?in many other ways 1-4 2. What Is Globalization? Question: What is globalization? Evaluation ?Globalization refersonly. to the trend towards a eated with Aspose.Slides for .NET Client Profile more integrated global3.5 economic system 5.2.0 Copyright 2004-2011 Aspose Pty Ltd. Two key facets of globalization are: ?the globalization of markets 市场全球化 ?the globalization of production 生产全球化 1-5 Classroom Performance System The trend away from distinct national economic units and toward one huge global market is known as Evaluation only. a) Internationalization eated with Aspose.Slides for .NET 3.5 Client Profile 5.2.0 Copyright 2004-2011 Aspose Pty Ltd. b) Economic integration c) Globalization d) Privatization 1-6 2.1 The Globalization of Markets ?The globalization of markets refers to the merging of historically distinct and separate national markets Evaluation only. into one huge global marketplace eated with Aspose.Slides for .NET 3.5 Client Profile 5.2.0 ?In many markets today, the tastes and Copyright 2004-2011 Aspose Pty Ltd. preferences of consumers in different nations are converging upon(靠拢) some global norm ?Examples of this trend include Coca Cola, Starbucks, Sony PlayStation(索尼PS 游戏机), and McDo


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